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About us

Connecting brands to the Brazilian market

Founded in 2012, Conecta2you is a boutique consulting, marketing and representation company for international hospitality and travel brands.

We develop B2B strategies to strengthen our clients’ positioning, visibility and presence in the Brazilian market, with a particular focus on luxury travel and relationships with travel agencies and industry professionals.

Connecting and promoting tourism and hospitality brands is our passion.

Tereza Lobo
01 / Managing Director

Tereza Lobo

Tereza Lobo has tremendous in-depth expertise working in various sectors related to the travel and hospitality industry. She began her career in advertising but was quickly drawn to travel and hospitality, building a vast network of contacts in top travel agencies and tour operators.

Tereza began her strategic experience in the hotel industry at Grand Hyatt São Paulo, where she was responsible for sales implementation in the Rio de Janeiro market. She is a renowned expert in the Brazilian market — Rio de Janeiro in particular.

Having lived abroad for many years and travelled all over the world, she has a first-hand understanding of the needs of international upscale travelers. Her experience includes renowned brands such as St. Regis Punta Mita Resort in Mexico, The Conservatorium Hotel in Amsterdam, Mamilla and David Citadel Hotels in Jerusalem, and Hotel Café Royal in London.

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Carolina Schramm
02 / Marketing

Carolina Schramm

With more than 22 years of experience in hospitality, marketing and communication, Carolina Schramm began her career at Grand Hyatt São Paulo, where she spent 10 years working in HR, Food & Beverage, Events and Marketing. During this time, she took part in creating the Hyatt Wine Club event (a project still running today) and in implementing Design Thinking in operations, and worked on the chain’s loyalty program and digital channels.

For 14 years she has been part of Conecta2You, where she is responsible for marketing, branding, design, content, social media, sales materials and support for sales and market relationship initiatives.

She holds a degree in Hotel Management from Brisbane, Australia, with specializations in Business Management and Digital Marketing.

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Fabiana Andreazza
03 / Sales

Fabiana Andreazza

Fabiana joined Conecta2You after a period dedicated to helping her twin boys become independent and ready for school. With a graduate background in Hospitality, she later complemented her studies with an MBA in Business Management.

Her experience includes work at a startup website and a real estate company, managing accounts and relationships with end consumers. Among her most valuable experiences were six years at the iconic Copacabana Palace Hotel in Rio de Janeiro, working across several positions and departments.

At Conecta2You, she is responsible for weekly visits to travel agencies in São Paulo. Her findings in the field are central to the development of tailored promotional strategies. Originally from Rio and happily settled in São Paulo, Fabiana is fluent in English and Spanish.

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